Know your customers! Make sure you know your overseas customers – their markets, their customers and their culture. Get to know who they sell their products to and how. Know their deadlines and customer trends.   Remember to check out their statutory holidays and saints days. Saturday and Sunday are not weekends everywhere. More importantly know their culture – good…

Top Tip – “Getting the Price Right” Many start ups have lower overheads than their bigger more established competitors. This means that they have a little more flexibility on their price. The result is that that a new start up will often reduce their selling price as the new kid on the block. But is this approach  really necessary and…

Do not underestimate the kudos of being a young entrepreneur. In many walks of life the fact that someone is young is often undermined. People band around  phases such as “lack of experience”.  But young entrepreneurs have so much more to build on and bring to the game.   Fresh Approaches & Fresh Ideas: Too often we are held back…